WaySafe Mission

To provide a comprehensive, holistic and innovative approach to road safety and traffic management.
Behavioural  road safety cannot succeed in isolation, nor can traffic management. To  be successful an alloy of road environment, road user and road manager  must be forged, and an understanding of, and allowance for the road user  made in a safe system.
With over 25 years road safety and traffic management experience, WaySafe provides innovative solutions to complex road safety and traffic management problems.


WaySafe uses the following test criteria on potential road safety solutions:

  • is it inherently safe
  • does it reduce risk, not just transfer it
  • does it introduce new risk
  • does it meet minimum standards
  • is it fit for purpose
  • is it readily recognised and understood by the user
  • does it adversely affect others
  • is it cost effective